The big season for the battery category, is the holidays. And holiday 2015 would be huge for Star Wars. Duracell partnered with Lucasfilm to develop an original, standout campaign that captured the fun and excitement of Star Wars: The Force Awakens. The campaign was grounded in Duracell’s role powering toys. We worked closely with Hasbro to showcase imaginative play with, the then, top-secret toys.
We created a national line up of displays, including a variety of dynamic displays for specific retailers. E-commerce tactics were developed to intercept shoppers as they were looking for toys in the lead up to the holidays.
Creative Director: Andrew Tinch
Art Directors: Ally Feldman, Adrienne Pickett
Copy Writer: Brian Rubin
Agency: Integer
Client: Duracell North America