For Duracell’s 50th anniversary, we launched the #1 most advanced battery: Duracell Quantum. Education at retail helped shoppers understand the benefits of this superior battery. With beautiful signposting and ever-strengthening claims, we brought Quantum to the masses.
Duracell’s NFL partnership was a game-changer. Our powerful spokesperson Patrick Willis brought this concept to life off the field. Quantum and its NFL partnership let shoppers know Duracell was the trusted battery power of game day.
The Power Forward campaign encouraged shoppers to be ready for any storm. We highlighted the trucks of the Power Forward fleet to show how Duracell is committed to disaster relief. We brought awareness to 100 million shoppers. Sales results were nothing short of powerful.
Duracell continued its partnership with Toys For Tots with Power for Smiles. Duracell donated 1 million batteries to the program.
These and many more initiatives were activated via dynamic displays, fscis, e-commerce pages, and retailer-specific initiatives for Walmart, Target, Home Depot, Lowes, and Costco. It was a truly tremendous anniversary.
Creative Director: Andrew Tinch
Art Directors: Greg Fowkes, Ryan Baluyot, Katie Bernheisel
Copy Writer: Brian Rubin
Agency: Integer
Client: Duracell North America