Double Bear requested a reinvention of its brand starting with its packaging design. They were moving away from their mutant bear mark and wanted to be seen as a premium cannabis concentrate. The focus would be on chemistry and botany. The concept of sacred geometry lent itself to a minimalist feel and brought a bit of mystery to shelves.
In addition to the standard jars, Double Bear released a limited edition set of concentrates and vaporizers to herald the change and gain placement in stores. Both packages used spot metallic inks, plus gloss and matte varnishes. This set the standard for the brand moving forward.
Packaging Designer: Andrew Tinch
Client: Terrapin