Short for The Power of Purpose, PoP! is an immersive program that is revolutionizing school fundraising across the country. The brand has several packages to help schools with different facets of education and different levels of effort. During the pandemic, Pop! began presenting with video to excite the kids and walk them through the process. Each season, the brand created around forty videos to cover each program, school type and prize package. A sizeable team of producers and internet influencers helped the program come alive through video.
Next Level delivers the highest amount of fundraising potential for schools. It pumps students up to help their school through the program. The kids are rewarded with a massive party at the conclusion to celebrate their achievement.
PoP! created a special edition of STEAM Engine featuring Bill Nye's VR Science Labs. THe program ignites a love of science with students with guaranteed labs, fundraising rewards, Each kit comes with VR goggles for immersive labs taught by Bill Nye himself.
Lights Out is a variation on the theme of the in-school party. Kids work together to raise funds for their school and at the end of the fundraiser, they get a fantastic glow party featuring games, dancing, and tons of glow-in-the-dark swag.
Game On! is an exciting fitness-based fundraiser that encourages teamwork, physical activity, and raises funds for school improvements, equipment, and supplies.
Creative Director: Andrew Tinch
Copywriter: Tate Behning
Video Producer: Adam Rosenberg
Company: Community Philanthropic Ventures