Books Are Fun has been for 30 years as a display marketing company focused on teachers. In 2019, the company shifted its focus to children’s literacy. They built a donation platform where kids and parents could reach out to family and friends and crowd-source funding to get books for everyone at their school.
Students received details on a “Treasure Map”. They watched an in-class video that pumped them up and incentivized them with rewards for registering in the program. Each school had a unique website where parents could learn more about the program and register their children. Schools were provided with social media posts to encourage participation throughout the program.
The culmination of the event was the book delivery day. Every student at school received a book – even if they hadn’t participated. Books Are Fun has delivered nearly 5 million books to students nationally as of 2024.
Creative Director: Andrew Tinch
Videographer: Adam Rosenberg
Client: CPV Holdings, Inc.