I led a team of designers and coordinated seasonal product lines for Warner Bros. Studio Stores. We created products and packaging that reflected the zany, retro feeling of these classic cartoons while opening new territories for the characters to inhabit.
We built loyalty with watch collectors via The Timepiece Passport Club. For every three watches bought, members would receive an exclusive gift. The complete ensemble included the Conductor Bugs maquette, pocket watch and display base: a true collectible. The completed set now fetches upwards of $1,500. Glad I didn’t make a wrong turn in Albuquerque.
Creative Director: Andrew Tinch
Designers: Steve Sofronas, Leonor Gallegos
Illustrator: Mark Ross
Agency: Fossil, Inc.
Client: Warner Bros. Studio Stores