Chock Full o’ Nuts had begun as a chain of diners local to Manhattan. It was time for them to reclaim their title as New York’s hometown coffee shop. We created a promotion that culminated in a live music event. The challenge was to develop a “true” insider New York attitude. We partnered with Time Out NY to offer a guide to the city.
Participation exceeded expectations. The chain has expanded throughout the state. We won a Silver Addy and placed third at the Pro Awards for this innovative, gritty campaign. Success never tasted so good.
Creative Director: Andrew Tinch
Art Dirctor: Bryan Rachel
Copywriter: Elka Olson
Illustrator: Mark Ross
Agency: Integer
Client: Chock Full o’ Nut’s