FedEx Office needed a way to stay relevant with their core customers. So they developed FedEx Office Print Online. Then they came to us to bring it to life in-store within 30 days. Nothing is more dreaded than the all-nighter. Once the content is complete, there’s the all-night printing and binding. Of course, the new FedEx Office Print Online eliminated all this. And our coffee guzzling signage reminded customers why that was so very, very wonderful.
FedEx Office Print Online more than tripled its revenue in the first 30 days, and the sweepstakes drove over 100,000 unique visitors to the campaign website. In addition, the campaign was featured in the Best of 2007 B2B Magazine.